ARIAS New York is an independent womenswear brand founded by Nina Sarin Arias in 2017. 

Capturing a cool downtown spirit through sophisticated easy-to-wear styles, the brand has become a go-to label for modern women with style and influence who want polished pieces they can wear day-to-night. 

Sarin Arias is Indian-American and was born and raised in San Francisco. She attended Parsons’ AAS Fashion Design Program, and before that, obtained a BA from Stanford University and an MBA from London Business School. She has worked at Cartier and Burberry, where her fashion industry experiences combined with her business background inspired her to launch her eponymous label, ARIAS New York. 

As an art enthusiast and collector, Sarin Arias often frequents the galleries in New York City’s Chelsea neighborhood and attends art shows and fairs, looking for inspiration for her upcoming collections. Citing contemporary art as the main inspiration for her work, she believes in merging her love for the worlds of fashion and art, creating pieces that become the foundation of a woman’s wardrobe and serve as an interesting talking point. 

Sarin Arias proudly supports responsible high-end manufacturing and production practices with collections designed and made in New York City.  Opening its first store in Soho at 466 Broome Street during the height of the pandemic, ARIAS New York is committed to supporting the downtown arts and fashion scene.